Lucozade

Contemporary Poster 

Lucozade poster advert from ‘find your flow’ campaign in 2015.

Historical Poster

Lucozade poster advert in 1953.

Similarities: Both these posters still advertise the factor that drinking this will give you ‘energy’

Differences: The contemporary poster is simple but bold poster that can be read from a far distance and it gives the message can be interpreted vey quickly. It also use bright colours and big font that is every eye catching. Also it has a quick simple slogan that is an easy ‘roll of the tongue’. The phrase they use ‘turn your to-do’s into ta-daas’ has a sense of humour and is targeted towards audience who have a busy schedule such as students, working parents etc.

Differences: The historical poster is not one that someone could read from afar and it advertises the factor that Doctors and Nurses use their product. It also has a image of two girls drinking it, which targets parents, grandparents etc to buy this drink as it is good for their child and the fact that it is almost ‘approved’ by Doctors and Nurses gives parents a reason to trust the brand as if Doctors use it, than its not bad for your health etc. It was also used in during that time period as something you give to someone who was ill to make them feel better.