The Jungle book: Media Industries

Music Videos

Andrew Goodwin: 
7 key ideas to identify 
1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos, dance routines for boy/girl bands) 
2. There is a relationship between the lyrics and the visuals (Either illustrative, amplifying or contradicting) 3. There is a relationship between the music and the visuals (Either illustrative, amplifying or contradicting) 
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (e.g. A visual style) 
5. There are frequent references to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic (sexual) treatment of the female body 
6. There is often inter-textual references (to films, TV programmes, other music videos, etc) 
7. Whether the video is primarily performance-based, narrative-based or concept-based and how element of each is used in it

Purpose Of Music Videos 

•They are an important promotional tool for marketing performers and their music.

•Helps to create the ‘star image’ for a new performer.(E.g. Lana Del Ray)

•Adapts or develops the image of a more established artist. (E.g. Rihanna)

•Music video is used to interpret and anchor the meaning of a song and to entertain the audience.

•Iconography indicates the genre of music and the style of the performer. 

n Music videos often contains a number of different elements:

¨ Performance

¨ Narrative

¨ Thematic

¨ Symbolic

Intertextuality: The shaping of media through reference to another media text. 

set texts :

list A

Corinne Bailey Rae- Stop where you are

Massive Attack- unfinished sympathy 

Emily Sandé - Heaven

List B

Fatboy slim- Ya Mama

Radio head-burn the witch

David Guetta-Titanium

list A is categorized as mainstream music videos and list B is alternative.

the difference between mainstream and alternative music videos is:

mainstream

-singer perform

-narrative & elements of performance

-urban setting (city)

-hardships

Alternative

-artist doesn't feature

-suburban

-conceptual narrative

-limited representation

-sinister element.

My analysis of Katy Perry's  'firework' music video :

Shelter Charity.

Critical Evaluation

Question 1

 Question 1 on Prezi

Question 2

Question 3

Question 4

For the research stages of my front cover and content page I have used many different technologies such as real media products (magazines), Google, Google Images and Blogger. I have used the real media products so that I can get inspiration from them and so that I can get my initial ideas as well. From this I used Google to research about the conventions of magazine and I started to think of how I could incorporate or challenge them in my own work. I used Google Images so that I could find more magazine cover and content page so that I could have a broader understanding of what I could do with my media product. Furthermore, I have used Blogger to present my work - I have used blogger because it was the best way to do it as it allows you to have text, images and videos and have better presentations. Overall, all of these programs have helped to get the ideas which I had and also helped me with the most crucial part which is the planning.

For the evaluation stage of my front cover and content page, For this I have used Blogger, Google Images, Emaze and Prezi. I have chosen to use different technologies for each of my evaluation question so that my presentation can look more interesting and easier to read through. I have used Emaze in to answer question 2 because I think that it allows the presentation relate more to the theme of Jazz - at time where Jazz was at peak in popularity so were silent movies and that is what I based my presentation on; I think that this worked out well as it is the most interesting presentation which I have done for my evaluation. I have chosen to used Prezi to answer my first question as it gives the presentation a unique look and is. I have used Photoshop to edit and create my magazine. it is  a professional software that real life magazine editor may use. 

My magazine

Media Preliminary Task Post 9- Model consent form

These are the model consent of the girls that were in my focus group.

Lucozade

Contemporary Poster 

Lucozade poster advert from ‘find your flow’ campaign in 2015.

Historical Poster

Lucozade poster advert in 1953.

Similarities: Both these posters still advertise the factor that drinking this will give you ‘energy’

Differences: The contemporary poster is simple but bold poster that can be read from a far distance and it gives the message can be interpreted vey quickly. It also use bright colours and big font that is every eye catching. Also it has a quick simple slogan that is an easy ‘roll of the tongue’. The phrase they use ‘turn your to-do’s into ta-daas’ has a sense of humour and is targeted towards audience who have a busy schedule such as students, working parents etc.

Differences: The historical poster is not one that someone could read from afar and it advertises the factor that Doctors and Nurses use their product. It also has a image of two girls drinking it, which targets parents, grandparents etc to buy this drink as it is good for their child and the fact that it is almost ‘approved’ by Doctors and Nurses gives parents a reason to trust the brand as if Doctors use it, than its not bad for your health etc. It was also used in during that time period as something you give to someone who was ill to make them feel better.

Media Preliminary Task Post 3- Focus group